LOOKING TO THE FUTURE: The Demographics are all in Favour of SMS
SMS Technology is reaching across all demographics and is now prevalent among teenagers young adults, and older generations.
In the 18-24 age group close to 40 % of respondents to a recent survey admitted to checking their handsets every 10 minutes compared to 9% of all respondents in the 55-64 age category. (NB: Statistics quoted above taken from an Oxygen 8 2016 Industry Report)
This younger generation will grow older and mature, but we must be willing to conclude that smartphone checking will not tail off as the smartphone children grow older.
This new generation now exists who are fully equipped and served by the latest technology and expect to engage with brands almost constantly, have exceptionally high customer service expectations and are spontaneous in their purchasing decisions.
The irony exists that this generation, in marketing terms, is the most engaged and most responsive to SMS, a technology that is actually decades old!!!
What is more confusing is that marketers, on the whole, have not fully understood this phenomenon.
SMS Marketing to this day still remains overlooked and in fact, is given an insufficient slice of most businesses marketing budgets. Done correctly, consumers will swiftly opt-in to SMS Marketing, and businesses across a wide range of sectors (including the Real State / Property sector) will be able to push consumer traffic to their website, convert into a sale or simply increase their brand awareness.
By Mobile Marketing (via SMS) now to this generation you are successfully positioning your business to reap the rewards into the future.
SMS Marketing is, truly, the biggest missed opportunity.
What’s stopping you?