The Ultimate Referral Question Every Property Manager Should Ask
If you’re like me, you’re probably a big fan of customer referrals.
Referrals make growing the Property Management side of your business so much easier.
Unfortunately, most of the time, referrals are ad hoc in nature and are considered ‘bonus business’ rather than a predictable, repeatable part of your enterprise.
However, two questions can change all that and transform any service-based business, including Property Management.
The Ultimate Referral Question
Just imagine, asking two questions, and getting one or two referrals as a result.
Question number one sets you up for the Ultimate Question, the question that can open up your referral pipeline.
Here’s how it works…
After you have delivered your outstanding service, ask your customer:
“On a scale of 1 – 10 (10 being the highest), how would you rate your experience with us?”
If the answer is 9 or 10, you now have permission to ask…
The Ultimate Question, which is:
‘Can you introduce me to one or two people who would benefit from our services as well’?
The scoring system is the key to unlocking your referral engine.
If you score Eight or Below…
Just ask, “What can we do next time in order to earn a higher grade from you?”
Then go and implement their suggestions.
Now you can go back to the client and inform them you have implemented their suggestions and even ask if they will score you higher, so you can ask ‘The Ultimate Question’.
How to Ask Hundreds of Clients
Doing this for every client in your database can be extremely time consuming, which is why we automated this process using SMS.
If you would like to reach hundreds of clients at a time and scale your referral business, then click this link IntelliNPS.
Alternatively, press the botton below
Free Test Account
If you would like to learn more about The Ultimate Question and increasing sales using this technique, click the link to our blog post on the topic.